McLaren Automotive is a British luxury and high-performance sports car manufacturer that has a rich history of collaborations with other brands. These collaborations have allowed McLaren to expand its reach, bring new technologies and ideas to its cars, and create unique and exclusive products for its customers. Here are some of the most notable collaborations that McLaren has been involved in over the years.
- Mercedes-Benz AMG: This collaboration dates back to the 1990s, when McLaren was competing in Formula One and needed a powerful engine for its racing cars. Mercedes-Benz AMG provided the engines, and this partnership lasted for several years, resulting in several championship wins for McLaren. In recent years, McLaren has continued to collaborate with Mercedes-Benz AMG on various projects, including the development of the McLaren Senna, which features a twin-turbocharged V8 engine supplied by AMG.
- Pirelli: Pirelli is a well-known tire manufacturer, and McLaren has been working with them for many years to develop bespoke tires for its high-performance sports cars. These tires are designed to provide maximum grip, stability, and handling, ensuring that McLaren drivers can enjoy the full potential of their cars. In addition, Pirelli has also been involved in the development of the McLaren 720S, which features unique Pirelli P Zero tires that are specifically designed for this model.
- MSO (McLaren Special Operations): MSO is McLaren’s bespoke division, and it has collaborated with several other brands over the years to create unique and exclusive cars for customers. For example, MSO has worked with brands like Hermès and Marks & Spencer to create special editions of the McLaren P1 and the McLaren 720S. These cars feature exclusive materials, unique colors, and bespoke features that are not available on standard models.
- Tesla: In 2020, McLaren announced a collaboration with Tesla, which will see the two companies working together on the development of new electric vehicles. This collaboration is part of McLaren’s wider strategy to develop a range of electric sports cars, and it will allow the company to benefit from Tesla’s expertise in electric vehicle technology.
- MSO Bespoke: MSO Bespoke is McLaren’s premium customization division, and it has collaborated with several other brands over the years to create unique and exclusive cars for customers. For example, MSO Bespoke has worked with brands like LV and Gucci to create bespoke cars that feature exclusive materials and unique colors.
In conclusion, McLaren has a rich history of collaborations with other brands, and these partnerships have allowed the company to bring new technologies and ideas to its cars, create unique and exclusive products for its customers, and expand its reach. Whether it is through its partnership with Mercedes-Benz AMG, Pirelli, MSO, Tesla, or MSO Bespoke, McLaren continues to demonstrate its commitment to innovation and excellence, and it is sure to continue collaborating with other brands in the future.