Rolls-Royce Motor Cars is a British luxury car manufacturer that has a long history of collaborations with other brands. These collaborations have allowed Rolls-Royce to bring new technologies, ideas, and innovations to its cars, and create unique and exclusive products for its customers. Here are some of the most notable collaborations that Rolls-Royce has been involved in over the years.
- BMW: In 1998, BMW acquired the rights to the Rolls-Royce name, and since then, the two companies have collaborated closely on the development of new Rolls-Royce cars. BMW provides the engineering expertise and technology for these cars, while Rolls-Royce provides the design and luxury elements that are essential to the brand’s identity. This collaboration has resulted in a range of high-quality, luxurious cars that have received accolades from customers and critics alike.
- Breitling: Breitling is a Swiss watchmaker, and in 2016, Rolls-Royce announced a collaboration with the brand to create a bespoke timepiece that would be included in all new Rolls-Royce cars. The Breitling clock features a unique design, and it is mounted on the dashboard of each car, providing a touch of elegance and luxury.
- Tires: Rolls-Royce has collaborated with several tire manufacturers over the years to develop bespoke tires for its cars. These tires are designed to provide maximum grip, stability, and handling, ensuring that Rolls-Royce drivers can enjoy the full potential of their cars. In addition, the tires also contribute to the car’s overall aesthetic, adding to the car’s overall sense of luxury and style.
- Bespoke Interiors: Rolls-Royce offers a bespoke interior service that allows customers to create a car that is truly unique to them. This service is part of the company’s commitment to providing customers with a completely personalized experience, and it has collaborated with several other brands over the years to bring new materials and ideas to its cars. For example, Rolls-Royce has worked with brands like Hermès and Loro Piana to create bespoke interiors that feature exclusive materials, unique colors, and bespoke features that are not available on standard models.
- RRIS (Rolls-Royce Intelligent Seat): Rolls-Royce has collaborated with a number of companies over the years to develop the RRIS, an intelligent seat that uses advanced technology to provide customers with a more comfortable and relaxing experience. This technology includes features like air conditioning, massage functions, and a heated and cooled seat cushion.
Rolls-Royce has a rich history of collaborations with other brands, and these partnerships have allowed the company to bring new technologies, ideas, and innovations to its cars, and create unique and exclusive products for its customers. Whether it is through its partnership with BMW, Breitling, tire manufacturers, bespoke interiors, or the RRIS, Rolls-Royce continues to demonstrate its commitment to innovation, excellence, and providing customers with a truly personalized experience.